DETROIT – The Covid-19 pandemic has been difficult for businesses in Detroit as many people stay at home and shop online. But the Detroit Economic Growth Corporation is determined to get people out of their homes and into the stores.
“People are still trying to bring things together, to stabilize their businesses after COVID, and we really think it’s really important to support them and uplift them and keep things close to home,” said Lashawna Manigualt, Director of Small Business Attraction & Retention.
Felle Kelsaw is a local artist and owner of an art gallery.
“We have been on Avenue de la Mode between routes 7 and 8 Miles sur Livernois for about 15 years, going on 16,” Kelsaw said.
He is now vice president of the Motor City Business Roundtable, which has just received a grant from the DEGC.
“This year we have kind of an all-out effort,” Kelsaw said. “We will be able to get a vacation corridor activation grant from our survey partners and DTE, where we were able to distribute $ 30,000 across town – at least one in each district has grants that have enabled businesses to collaborate with each other for beautification efforts and support efforts to help them advertise and market their business. “
For this district, they make shopping in Livernois an experience.
“We were fortunate to be able to receive this grant through DEGC to enable us, you know – we do decorations here,” Kelsaw said. “We have the tree ceremony that we are there. You know, we’re getting ready to kick off the holiday season for the avenue and every dollar helps.
Kelsaw prepares the tree so that when people come for tree lighting, they get into the holiday spirit and are ready to shop.
“It’s just a sign to say the light is on, the sales are on, you know: go shopping, then all the businesses here on the avenue are involved,” Kelsaw said.
He said bringing people to the area just once would help them learn what it has to offer, and he hopes that once they learn they will keep coming back.
“Well, one of the reasons (is) they have to come to the avenue, but (also) because they need to know what’s on the avenue,” he said. he declares. “There are a lot of great deals going on here. Everything is reasonably priced.
Tree lighting takes place at 6 p.m. on Saturday (November 27) just outside Mike’s Fresh Market. Click here for more information on other events and popups happening around Detroit.
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